To use or not to use the 'mlm' word?

by: Kim Klaver, aka Ms. Stud Excerpt from 'Rules for the New New MLMer' CLICK HERE to Download the Book Now! If they say: Is this mlm? Or network marketing? Is this a pyramid? You can say: Well, let me tell you what we do, and you can call it whatever you want, ok? OR: Only if you're really good...(see pp. 80-81 for these two complete routines ) CLICK HERE to Download the Book Now! Some people asked if this redirection was not tantamount to 'hiding' or 'concealing' that it's mlm. They asked: Can't we just say "Yes, it's mlm and I'm proud of it?" Or, "Well it is mlm but it's not what you think..." or "Well it's not a pyramid, really..." or "Your company's a pyramid, too." Etc. Well, I never said or taught anything other than the two routines above after the first few months of doing the business, because: 1. I ended up spending hours with people over the definition of mlm, pyramids, etc. And mostly, the people 'arguing' had NO experience of their own. It was hearsay from others, and often, those people had just heard about someone else with a garage full of stuff. 2. I discovered after hundreds of hours of conversations of this sort, that the perceptions these people had of 'mlm' did not represent even slightly how I was practicing the business. So I decided on a new response set, to avoid bringing up in their minds perceptions that did not represent the way I practiced. So when people asked: Is it a pyramid? MLM? Network marketing? The standard answer was (and still is for all my students) the same: "Let me tell you what we do and you can call it whatever you want, ok?" (see pp. 80-81 for the whole routine ) CLICK HERE to Download the Book Now! I found this question cracks open people's minds momentarily, so we could tell them what we actually did (per the script on pp. 80-81 )CLICK HERE to Download the Book Now! They then responded to THAT, not to their previous perception, which I never got into anymore. Here's how countless people responded to our answer after they gave us permission to tell: "Oh, great. I think I could do that! For a minute I thought it was one of those things." Amazing. That response from prospects made this clear: whatever they thought 'mlm' was, that they didn't like, it was not what my team was practicing, nor what new new mlmers practice. So we stopped discussing their definitions, and slipped in ours in this manner. Why spend time arguing about someone's perception of a word when their definition is probably not the thing you do as new new mlmers anyway? Remember, do you want to make it in your lifetime? Maybe the title of this little book will help. P.S. They're probably thinking of the horrors of the old mlm, anyway. __________________________________________________ If you'd like to know more about the author Kim Klaver, please visit her website at: MLM911.com --- Get Your Free Copy of Money Makers News